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The Buyers Impact on App Marketing Message

Marketing an app, especially if you want to see steady and consistent sales on the market be it iOS, Android or Windows, requires that you do a number of things consistently well. The group of...

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Marketer’s Perspective – Free Apps vs. Paid Apps

As long as there are developers creating smartphone apps, the debate about free apps vs. paid apps will probably continue. This is because some people will have success with a paid app and others will...

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